customer lifetime value


customer lifetime value
customer lifetime value customer lifetime value value

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customer lifetime value UK US noun [C or U] (also lifetime customer value, also lifetime value, ABBREVIATION CLV) COMMERCE
a calculation of how much profit a business could make from one customer over the whole period that they remain a customer: »

We calculate that the average driver has a customer lifetime value of $100,000, based on them buying a new car from us every four years.


Financial and business terms. 2012.

Look at other dictionaries:

  • Customer Lifetime Value — (CLV) ist allgemein der Deckungsbeitrag, den ein Kunde während seines gesamten „Kundenlebens“ realisiert, diskontiert auf den heutigen Tag. Es ist eine Kennzahl aus der Betriebswirtschaft. Neben historischen Umsätzen wird auch der zukünftig… …   Deutsch Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • customer lifetime value — See lifetime value …   Big dictionary of business and management

  • Customer Lifetime Value (CLV) — 1. Begriff: Kundenertragswert; investitionstheoretischer Kundenwert; Instrument zur Bestimmung der Rentabilität von Kunden. 2. Merkmale: Beim Übergang vom Transaktions zum Beziehungsmarketing (⇡ Relationship Marketing) steht nicht mehr die… …   Lexikon der Economics

  • Customer Lifetime Ansatz — Customer Lifetime Value (CLV) ist allgemein der Deckungsbeitrag, den ein Kunde während seines gesamten „Kundenlebens“ realisiert, diskontiert auf den heutigen Tag. Es ist eine Kennzahl aus der Betriebswirtschaft. Neben historischen Umsätzen wird… …   Deutsch Wikipedia

  • lifetime value — customer lifetime value; customer equity The future long term profitability of a particular customer, i. e. the amount by which the revenue received from this customer will exceed the cost of attracting, selling to, and servicing him or her.… …   Big dictionary of business and management

  • lifetime value — ➔ value * * * lifetime value UK US noun [C or U] (ABBREVIATION LTV) COMMERCE ► CUSTOMER LIFETIME VALUE(Cf. ↑customer lifetime value) …   Financial and business terms

  • lifetime value — The future long term profitability of a particular customer. There is no clear agreement on how lifetime value can be measured. One technique is to forecast future cash flows for the customer, identify an appropriate discount rate or cost of… …   Accounting dictionary

  • Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… …   Wikipedia

  • Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… …   Wikipedia